MBA Marketing

This specialist Master of Business Administration course adds further depth to our flagship business qualification with a particular focus on marketing.

If you are a marketer who wants to further your knowledge of marketing while also refining your general business knowledge, then the MBA Marketing could be for you. You will look at enterprise in the context of marketing – what does it mean to be an entrepreneurial marketer, and how this can develop a competitive edge for your company in an increasingly fragmented marketplace. You will also study the future of marketing in terms of trends and modern practices that affect how competitive an organization will remain.

The programme of study introduces innovative business theory in a practical context. You will learn how to integrate cutting-edge research and practice across all key business areas to achieve business transformation, whether you work in a public or private sector organization.

During the course, you will develop key leadership skills such as creativity, innovation, collaboration and problem solving. The MBA is grounded in principles that underpin business today and will give you a fresh strategic approach to the issues managers face.

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